Sett develops AI tools for game studios to generate and test creative content.
Introduce me to Sett
Image source: company website sharing image
Founders & company facts
Sources reviewed:Reported cumulative funding
$57,000,000 · Source
This index includes companies with publicly reported total funding up to US$150 million. This is a reported total, not valuation, the latest round size or confirmation of an open round. Funding reviewed: .
Documented founding team
- Amit CarmiSource: Amit Carmi
- Yoni BlumenfeldSource: Yoni Blumenfeld
- Founded
- 2022Source
- Reported Israeli location
- Tel Aviv-YafoSource
- Team range in directory
- 51-200Source
- Reported business model
- B2B2C, B2BSource
Selected disclosed financing
Selected transactions, with dates, funding types and reported participants.
- Mar 2026$30MSeries B
- May 2025$15MSeries A
Company overview
Product & customers
Sett develops AI tools for game studios to generate and test creative content. Its offering spans video advertisements, game assets and playable formats tailored to different audiences.
Commercial potential · editorial analysis
The commercial opportunity is accelerating the creative experimentation cycle in game marketing, where teams need many distinct concepts to find effective campaigns. Investors should distinguish paid use and renewals from pilots, and examine how sales and delivery costs change as deployments expand.
What to validate
Diligence should focus on incremental campaign performance, asset rights, human review effort and whether creative output remains differentiated at scale. Evidence should come from representative customer deployments, with costs, limitations and failure cases reported alongside successful results.
Product source reviewed on . Company source