Anzu develops technology for advertising inside video games.
Introduce me to Anzu
Image source: company website sharing image
Founders & company facts
Sources reviewed:Reported cumulative funding
$65,000,000 · Source
This index includes companies with publicly reported total funding up to US$150 million. This is a reported total, not valuation, the latest round size or confirmation of an open round. Funding reviewed: .
Documented founding team
- Ben FensterSource: Ben Fenster
- Founded
- 2017Source
- Reported Israeli location
- Tel Aviv-YafoSource
- Team range in directory
- 51-200Source
- Reported business model
- B2BSource
Selected disclosed financing
Selected transactions, with dates, funding types and reported participants.
- Jun 2023$28MSeries BNamed participants
Emmis Corporation · Simon Equity Partners · Evolution Venture Capital Fund · PayPal Ventures · Bandai Namco Entertainment 021 Fund · Samsung Next TLV
Source - Mar 2022$20MSeries BNamed participants
NBCUniversal · BITKRAFT Esports Ventures · HBSE Ventures · The Chicago Cubs · Alumni Ventures · Goal Ventures
Source
Company overview
Product & customers
Anzu develops technology for advertising inside video games. Its platform places brand content into game environments and provides tools for programmatic buying and measuring advertising visibility.
Commercial potential · editorial analysis
The commercial opportunity is creating advertising inventory that fits game environments while giving developers another revenue stream beyond purchases and conventional ad breaks. Investors should distinguish paid use and renewals from pilots, and examine how sales and delivery costs change as deployments expand.
What to validate
Diligence should focus on independent viewability measurement, player experience, advertiser demand and revenue sharing with game publishers. Evidence should come from representative customer deployments, with costs, limitations and failure cases reported alongside successful results.
Product source reviewed on . Company source