A useful definition

Paul Graham's 2012 essay defines a startup around the intention to grow rapidly, rather than simply being newly incorporated, working in technology or raising venture capital. This is one influential founder's framework, not a legal definition for every country. Growth ambition should be distinguished from observed growth: a company can aim to scale without succeeding.

Paul Graham's startup definition · 2012

Why the distinction is useful

A repeatable business model, the size of the reachable market and the cost of serving additional customers affect whether growth is feasible. A small local business can be valuable without pursuing venture-scale expansion. Neither model guarantees wealth, employment growth or social benefit. The earlier article's inaccurate origin stories and universal promises have been removed.

Fictional user and researcher testing a mobile-interface prototype
Fictional user and researcher testing a mobile-interface prototype. AI illustration of a fictional scenario. It does not show real company staff, clients, an official event or a business result.