Karma
Retail & CommerceKarma offers a shopping assistant through a browser extension and mobile application.
Introduce me to Karma
Image source: company website sharing image
Founders & company facts
Sources reviewed:Reported cumulative funding
$26,200,000 · Source
This index includes companies with publicly reported total funding up to US$150 million. This is a reported total, not valuation, the latest round size or confirmation of an open round. Funding reviewed: .
Documented founding team
- Jonathan FriedmanSource: Jonathan Friedman
- Ronen Yuval - HochSource: Ronen Yuval - Hoch
- Founded
- 2013Source
- Reported Israeli location
- Tel Aviv-YafoSource
- Team range in directory
- 201-500Source
- Reported business model
- B2C, B2BSource
Selected disclosed financing
Selected transactions, with dates, funding types and reported participants.
- Oct 2021$25MSeries ANamed participants
Target Global · Skywell Capital Partners · AltaIR Capital · MoreTech Ventures · Ishai Green · NFX Capital
Source - Oct 2016$1MSeed
Company overview
Product & customers
Karma offers a shopping assistant through a browser extension and mobile application. It lets users save products, receive price notifications, find coupons and access cashback features across participating shopping experiences.
Commercial potential · editorial analysis
The commercial opportunity is building a recurring relationship with shoppers across stores, with commercial value tied to purchase intent and completed transactions. Investors should distinguish paid use and renewals from pilots, and examine how sales and delivery costs change as deployments expand.
What to validate
Diligence should focus on user retention, affiliate economics, privacy permissions, attribution disputes and dependence on browser or merchant platform changes. Evidence should come from representative customer deployments, with costs, limitations and failure cases reported alongside successful results.
Product source reviewed on . Company source